Selling farts in a jar

Have you ever sold farts in a jar?

Let’s be honest: I’m a horrible employee. I hate being told what to do, I'm opinionated, and I’d rather chop my own arm off than work on something I think is the wrong move. So, after 7 years of self-employment, I couldn’t see myself do anything else.

But I’ve realized that there’s more to life than work, business, and the four walls I call my office. I want to see my daughter grow up, fight a Muay Thai fight, learn to surf, learn to snowboard, get in the best shape of my life, play around with roasting coffee, and much more!

So, I’ve decided on a new life goal — a new life. For the first time in my life, I have a goal that isn’t about achievement, growth, career, or money — it’s about fun.

My new life goal is $10.881,63 in Monthly Fun Profits (MFP): money made from doing things I find fun. Yes, I just made that up. Because if it isn’t fun, why the hell am I doing it?

Instead of chasing the three comma club or trying to create a mythical creature with a pointy horn on it’s forehead, I want a modest $10,881.63 in take-home salary every month. Anything above that, the government takes 60%. So that’s my finish line.

And weirdly enough, instead of feeling limited, I find it extremely liberating to finally cut ties with the endless pursuit of more.

That isn’t to say that ~$11K isn’t a lot of money. It is. Even more when the currency is 'fun' and you're no longer willing to trade your life for money. But I’ve realized it isn’t as out of reach as I previously thought. You just need two things: leverage and a new mentality.

Unlike a traditional job where your income is directly tied to the hours you put in, owning a business lets you make money while you sleep, metaphorically speaking. You don’t have to show up to your shift to get paid.

Even better, an online businesses allows you to sell to ~5 billion people on the internet. And you can reach ~all of them via social media. This means that any online business, whether it's a SaaS, consulting, being a courseboi, or selling farts in a jars can get to $11K in profits/month.

But the real insight is stripping away the pressure to endlessly scale. That’s the new mentality that allows you to fire your worst clients and focus on the most profitable you actually enjoy working with, stops you from ordering 2x the inventory of last year because you HAVE to grow, and makes it okay to close up shop at 1PM every day because that’s enough.

So the real problem isn’t getting to $11K — or whatever your enough is - it’s figuring out what to work on. And that’s where I’m currently struggling the most. After seven years of grinding, I’ve lost touch with what I enjoy doing. I've been waking up every day asking, "What does the business need from me?" instead of "What sounds like fun today?”

That's why, in 2025, I'm committing to change. I'm going to experiment, dive into new adventures, and hunt for my own fun versions of “selling farts in jars.” It’s a process of rediscovery, peeling back the layers of what I thought I should be doing to find what I enjoy doing.

Right now, that exploration includes building Kleio, my version of a better and cheaper analytics platform for Shopify stores. Is it my forever MFP path? I’m not sure. I think I need more time to fully step away from the hustle of my old self to find that answer. But it feels like a step in the right direction. Coding feels much more 'me' than the relentless marketing I've done for the past seven years.

In the end, I know that this isn't about finding the one thing, but about the journey of finding things that are fun - and who knows, even profitable.

So, let me ask you: What’s your selling farts in jars?