Do you feel alone in your business?

I recently sent an audit (screen recording + text summary) to one of my Kleio customers. He’s being going through a tough time, and I figured I’d help him out.

I went through everything: his customer acquisition performance, his P&L, good products, bad products, margins — you know, the full shebang! I told him all the good things he did, and where I think he could improve.

And what happened next is so beautiful I couldn’t have written it any better: he listened and made changes to his business!

I could stop the story here, because that's rare enough in itself. But it's getting even better: He's now having his FIRST PROFITABLE MONTH THIS YEAR 😍 👏

I’m not saying that to mock him. I know how hard e-commerce is. Especially if you're a solo-founder and have to do everything yourself. It really is entrepreneurship on hard mode.

This got me thinking: “This is fun! I like helping people! And I have the experience to actually be helpful. So, why not do this more if I can help someone to not make the same mistakes I make?”

Because boy have I made mistakes. I don’t even want to know how much money we would have saved if I knew know I know now. It’s in the hundreds of thousands of dollars. We've (I’ve!) done some stupid, expensive shit 🤦🏻‍♂️

It’s all part of the journey. But that doesn't mean you have to make the same mistakes I did and keep playing on hard mode. Because I’ve decided to offer a limited, 5-seat only $999/m. “consulting as a service”-Kleio-plan.

What you get:

• Access to Kleio, my ecommerce analytics platform.

• 1:1 workshop: how do you use data to grow your business?

• A full audit of your business (like the guy above)

• A 1-1.5 hour meeting every other week (so 2x month) where we talk about the most pressing matters. You can call it coaching, sparring, a one man advisory board

• 1:1 “support” on a private Slack channel for daily ad hoc questions

• Whatever else we can think of that will help you in your business!

No lock-in or weird percentage-of-ad-spend fee’s. The faster you feel like you’re ready to unsubscribe and do your own thing again, the better job I’ve done!

What I can help you with:

In the seven years in ecommerce, I’ve been doing more or less everything you can think of in an online business:

• Scaled our business to 7 figures ($) and back down again because we found out it wasn’t the right path for our family

• Spend over $1M on Meta ads (still run our accounts)

• Wasted money on Google Ads

• Obsessed over CRO to the point that I made a handbook that Oddit sold to their customers and in their community

• Designed, moved, and optimized our warehouse for faster (cheaper!) pick/pack according to scientific research (math, Brenda!)

• Answered an estimated 146,000 customer service tickets (still do!)

• Expanded to three countries, and close one again

• Hired and fired, both employees and agencies

And now I’m building a SaaS and starting a new cookie brand. I’d say I know enough about most to be dangerous 😉

Who’s this for?

I’m imagining that you’re in the first few years of your ecommerce journey. You’re running ads, but maybe feel a little lost or uncertain doing so, and you want to scale your account. Maybe you’ve started dabbling in using data to navigate your marketing and grow your business, but you don’t really know where to start or what to look for.

First come, first served. 

I’m limiting this to 5 seats. My goal isn’t to start a big consulting business or anything like that. And I want to make sure I have the bandwidth to give as much value as possible.

So, it’s first come, first served to the 5 spots. With the small disclaimer that I reserve the right to prioritize a store that I think I can really help, and to say no if I don’t think it’s a match to my skill set.

If this sounds interesting, simply hit 'Reply' to this email and send me a link to your store, your current revenue level, and what you think your biggest challenge is.

But let me be very clear, so there’s no misunderstanding: this is not an “I’ll help you drive in the screw”-type consulting. I’m not going to make your ads, if that’s what you need, or make the actual changes to your business. I am, however, going to help you figure out which screw to drive — which changes to make. Teach a man to fish, right?

Godspeed,
Mathias